ROMMY MUSTHAROM
Skills
General:
Marketing communications strategy; media and creative planning & management; project planning & management; survey & evaluation.
Marketing & Branding:
Advertising; sales promotion; brand management; event management; direct marketing; online marketing.
Public relations:
Corporate & marketing PR - News release development; media relations; crisis management.
Publishing:
Interview, writing and editing.
WORKING EXPERIENCES
Rommy Mustharom
MARKETING MANAGER GAMELOFT
April 2017 - Present
Marketing Managers focus B2C & B2B oriented PR and marketing partnerships:
- Press Relations:
o Increase company exposure and generate local coverage on all Gameloft related topics:
§ Games
§ Advertising
§ Corporate
§ HR
o Through various means
§ Organising or participating to relevant events
§ Using sponsored / paid content
- In charge of local media buying and campaigns as well as follow up and analysis
o TV
o YouTubers
- Build marketing partnerships
- Deploy local operations for games
o eSports competitions
o YouTube activations
o Other
- Foster influencers and key users initiatives by using tools developed at a global level
o Grow network of local influencers
o Support and encourage local UGC
DIGITAL MARKETING & PR MANAGER GAMELOFT INDONESIA
January 2023 - June 2025
As Digital Marketing & PR manager, i am manage and responsible for :
*Community Engagement
Creating and managing online communities of people interested in Gameloft games, to which is shared content that increase awareness of our titles and also drive to sales. Build and implement digital marketing actions and also activation, also create editorial , contents, plannings and post related articles at Gameloft Indonesia's blog / website.
*Co-Marketing
Supporting a business deal to a marketing action that leverages visibility available from a partner, to an exchange barter. To help the Country Manager, manage Gameloft Indonesia's network with OEMs, hardware company, media, bloggers, and other companies as B2B partner. Not only maintain the existing partners, but also find the new one to expand the network.
*Press Relations
Sourcing specialized media with news alerts on Gameloft activities, also to build special relationship with them, Press conference, managed exclusive interview, etc.
SENIOR PUBLIC RELATIONS - CARMUDI ( ROCKET INTERNET GROUP)
May 2014 - April 2015
• Maintain the corporate voice and monitor media .send PR releases to media
• Create strong relationships with media to ensure that the right information is being presented.
• Media Monitoring & tracking
• Look after internal communications.
• Managed Crisis management and communications
• Managed Corporate Social Responsibility
• Ensure that the maximum amount of PRcoverage for Carmudi is being utilized
• Deliver reports on PR activity to the team in HQ (Berlin)
• PR Events :Press Conference, Media gathering, managed one O one interview for Carmudi Co founder and Country manager.